Customers, in many cases, may simply prefer a cheaper alternative to a unique product sold at a premium price.
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Q5: Focusing on generic strategies allows executives to
Q6: Firms that are not able to offer
Q7: Cost leaders are companies that sell inferior,
Q8: Cost leaders are often large companies, and
Q9: Effective differentiation creates an ability to obtain
Q11: A relative lack of market research can
Q12: A differentiation strategy helps break barriers to
Q13: Most cost leaders spend little on advertising,
Q14: A firm following a differentiation strategy attempts
Q15: Economies of scale occur because expenses are
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