The big risk when using a differentiation strategy is that customers will not be willing to pay extra to obtain the unique features that a firm is trying to build its strategy.
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Q1: The need for efficiency means that cost
Q2: The presence of a cost leader in
Q4: Firms that are able to offer both
Q5: Focusing on generic strategies allows executives to
Q6: Firms that are not able to offer
Q7: Cost leaders are companies that sell inferior,
Q8: Cost leaders are often large companies, and
Q9: Effective differentiation creates an ability to obtain
Q10: Customers, in many cases, may simply prefer
Q11: A relative lack of market research can
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