A(n) _____ is a general way of positioning a firm within an industry.
A) micro-strategy
B) standard strategy
C) established strategy
D) generic strategy
E) marked strategy

Name: A(n) _____ is a general way of positioning a firm within an industry. A) micro-strategy B) standard strategy C) established strategy D) generic strategy E) marked strategy
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Question

Quizplus · Accepted Answer

A generic strategy is a broad method of positioning a firm within an industry, typically involving cost leadership, differentiation, or focus strategies.

A(n) _____ Is a General Way of Positioning a Firm