Which of the following statements holds true for the cost leadership strategy?
A) Cost leaders, in general, encourage expensive advertising campaigns.
B) Cost leaders, in general, invest heavily in market research.
C) Cost leaders, in general, spend substantial funds on research and development.
D) Cost leaders, in general, make an effort to offer unique features to the customers.
E) Cost leaders, in general, emphasize on efficiency.

Question

Quizplus · Accepted Answer

Cost leaders focus on efficiency to minimize costs and offer products at lower prices than competitors.

Which of the Following Statements Holds True for the Cost