A(n) _____ means that a firm is competing based on uniqueness rather than price and is seeking to attract a broad market.
A) focused cost leadership strategy
B) cost leadership strategy
C) pull strategy
D) adaptive strategy
E) differentiation strategy

Question

Quizplus · Accepted Answer

A differentiation strategy involves a firm competing based on uniqueness and offering products or services that are distinct from competitors, targeting a broad market.

A(n) _____ Means That a Firm Is Competing Based on Uniqueness