According to Michael Porter, using a differentiation strategy means a company is competing based on _______ rather than ______and is seeking to attract a broad market.
A) Uniqueness, Marketability
B) Uniqueness, Price
C) Price, Uniqueness
D) Price, Marketability
E) Marketability, Price

Question

Quizplus · Accepted Answer

A differentiation strategy focuses on offering unique products or services that stand out from competitors, rather than competing primarily on price.

According to Michael Porter, Using a Differentiation Strategy Means a Company