Which of the following statements holds true for companies following the differentiation strategy?
A) They offer generic and standardized products.
B) They do not invest in the field of market research.
C) They spend little on research and development.
D) Advertising in general and brand building in particular are very important to them.
E) They compete with their rivals on the basis of price.

Question

Quizplus · Accepted Answer

Companies following a differentiation strategy focus on creating unique products or services, which often involves significant investment in advertising and brand building to highlight their distinct features and justify premium pricing.

Which of the Following Statements Holds True for Companies Following