Pete opens a new pizzeria in town. He promises home delivery of pizzas within a period of thirty minutes. He also makes a unique offer that if the pizzas are not delivered within thirty minutes of placing the order, then the customer will not be charged for the pizza. None of the other pizzerias in his town offer such a deal. This is an example of a(n) _____ strategy.
A) cost leadership
B) adaptive
C) differentiation
D) pull
E) focused cost leadership

Question

Quizplus · Accepted Answer

This is an example of a differentiation strategy because Pete is offering a unique service that sets his pizzeria apart from competitors by promising a specific delivery time and a money-back guarantee.

Pete Opens a New Pizzeria in Town