A company sells computers only over the internet. Customers can decide their own computer configuration at the company's website and then place the order for the computer. This is an example of:
A) focused differentiation strategy.
B) focused cost leadership strategy.
C) cost leadership strategy.
D) pull strategy.
E) adaptive strategy.

Question

Quizplus · Accepted Answer

This is an example of a focused differentiation strategy because the company allows customers to customize their computer configurations, which adds unique value and caters to specific customer preferences, differentiating their product from competitors.

A Company Sells Computers Only Over the Internet