Firms that charge relatively low prices and offer substantial differentiation are following a _____ strategy.
A) generic cost
B) best-cost
C) standardized cost
D) stuck in the middle
E) marked

Question

Quizplus · Accepted Answer

A best-cost strategy involves offering products or services at a lower price than competitors while also providing differentiation, such as higher quality or additional features.

Firms That Charge Relatively Low Prices and Offer Substantial Differentiation