A focused differentiation strategy requires offering unique features that fulfill the demands of a narrow market. All of the following firms are examples except:
A) Maserati
B) Old Rip Van Winkle Distillery
C) Build a Bear Workshop
D) Cinnabon
E) Papa Murphy's

Question

Quizplus · Accepted Answer

Papa Murphy's does not focus on a narrow market with unique features; it offers take-and-bake pizzas, which is a broader market strategy compared to the other options.

A Focused Differentiation Strategy Requires Offering Unique Features That Fulfill