_____ refers to the extent to which an increase in the cost of the product makes a buyer less likely to purchase an item.
A) Affective conflict
B) Palming off
C) Party selling
D) Price sensitivity
E) All-you-can-afford budgeting

Question

Quizplus · Accepted Answer

Price sensitivity refers to how the demand for a product changes with a change in its price, indicating how likely a buyer is to be deterred from purchasing due to price increases.

_____ Refers to the Extent to Which an Increase in the Cost