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A Sneaker Manufacturing Company Targets Teenagers

Question 75

Multiple Choice

A sneaker manufacturing company targets teenagers. It sells the sneakers to these teenagers at a price which is lower than what is offered in the market. The fact that it offers low-priced sneakers to teenagers is an example of a(n) :


A) focused cost leadership strategy.
B) pull strategy.
C) focused differentiation strategy.
D) adaptive strategy.
E) differentiation strategy.

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