Car Manufacturers Such as Lamborghini and Ferrari Compete in the Small

Car manufacturers such as Lamborghini and Ferrari compete in the small super car category. These cars offer more than just transportation. They are known for their styling and state-of-the-art technology. This is an example of a(n) :

A) adaptive strategy.
B) pull strategy.
C) focused cost leadership strategy.
D) cost leadership strategy.
E) focused differentiation strategy.