All difficult to imitate strategic resources are protected by various legal means including trademarks, patents, and copyrights.
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Q9: A strategic resource is an asset that
Q10: The distinctive competency theory offers a complete
Q11: Companies develop intellectual property to eliminate the
Q12: The four Ps of marketing are: product,
Q13: A firm that enjoys a dynamic capability
Q15: The four main types of intellectual property
Q16: The marketing mix concept was proposed by
Q17: A strategic resource is valuable to the
Q18: A resource that is valuable and rare
Q19: Tangible resources are more likely to meet
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