A generation ago, ketchup was an essential element of every American pantry and salsa was a relatively unknown product. The popularity of salsa exploded and has been attributed to trends in demographics such as population size, age, and ethnic mix as well as cultural trends such as attitudes toward obesity and consumer activism. What factor of PESTEL does this represent?
A) Political
B) Economic
C) Social
D) Technological
E) Environmental

Question

Quizplus · Accepted Answer

The popularity of salsa is attributed to changes in demographics and cultural trends, which are social factors in the PESTEL framework.

A Generation Ago, Ketchup Was an Essential Element of Every