Textbook publishers can charge high prices because students enrolled in a class must purchase the specific book that the professor has selected. Used copies are sometimes a lower-cost option, but textbook publishers have cleverly worked to undermine the used textbook market by releasing new editions after very short periods of time. According to Porter what "force" do college students represent?
A) Buyers
B) Suppliers
C) Substitutes
D) New Entrants
E) Rivals

Question

Quizplus · Accepted Answer

College students represent the "Buyers" force in Porter's Five Forces model, as they are the ones purchasing the textbooks.

Textbook Publishers Can Charge High Prices Because Students Enrolled in a Class