A transnational strategy is difficult to use because of its conflicting goals.
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Q20: Because there are still several industrial and
Q21: The global strategy offers greater opportunities to
Q22: A company that chooses a truly global
Q23: Evidence suggests that, in general, using an
Q24: The growing number of global competitors heightens
Q26: A firm based in a country with
Q27: Research suggests that the performance of the
Q28: The firm using a global strategy seeks
Q29: Because of the lack of protection of
Q30: Four types of distances are associated with
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