Four types of distances are associated with the liability of foreignness: cultural, administrative, geographic, and economic.
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Q25: A transnational strategy is difficult to use
Q26: A firm based in a country with
Q27: Research suggests that the performance of the
Q28: The firm using a global strategy seeks
Q29: Because of the lack of protection of
Q31: Even if effectively implemented, the transnational strategy
Q32: Exporting and licensing are the most appropriate
Q33: The "regionalization" environmental trend means that firms
Q34: Italy has become the leader in the
Q35: International associations such as the European Union,
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