In China, Starbucks is standardizing its operations while simultaneously decentralizing some decision-making responsibility to local levels to meet customers' tastes.Starbucks is following the __________ international corporate-level strategy.
A) transnational
B) global
C) differentiation
D) multidomestic

Question

Quizplus · Accepted Answer

Starbucks is following the transnational international corporate-level strategy because it is standardizing its operations while simultaneously decentralizing some decision-making responsibility to local levels to meet customers' tastes. This strategy allows Starbucks to achieve both global efficiency and local responsiveness.

In China, Starbucks Is Standardizing Its Operations While Simultaneously Decentralizing