__________ is the set of costs associated with various issues firms face when entering foreign markets, including unfamiliar operating environments; economic, administrative, and cultural differences; and the challenges of coordination over distances.
A) Transnational risk
B) Regionalization
C) Liability of foreignness
D) International risk

Question

Quizplus · Accepted Answer

Liability of foreignness refers to the set of costs and challenges that firms encounter when entering and operating in foreign markets, due to differences in economic, administrative, and cultural environments, as well as the difficulties in managing operations across distances.

__________ Is the Set of Costs Associated with Various Issues