A business-level strategy is an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in:
A) the selection of industries in which the firm will compete.
B) specific product markets.
C) primary value-chain activities.
D) particular geographic locations.

Question

Quizplus · Accepted Answer

A business-level strategy focuses on how a firm will compete in specific product markets by leveraging its core competencies to gain a competitive advantage.

A Business-Level Strategy Is an Integrated and Coordinated Set of Commitments