When selecting a business-level strategy, the firm must determine all of the following EXCEPT:
A) how the customers' needs will be satisfied.
B) who the customer is.
C) what the customers' needs are.
D) why these customers' needs should be satisfied.

Question

Quizplus · Accepted Answer

The firm must determine how to satisfy customer needs, who the customers are, and what their needs are, but "why these customers' needs should be satisfied" is not typically a consideration in selecting a business-level strategy.

When Selecting a Business-Level Strategy, the Firm Must Determine All