A company using a narrow target market in its business strategy is:
A) following a cost leadership business strategy.
B) focusing on a broad array of geographic markets.
C) limiting the group of customer segments served.
D) decreasing the number of activities on its value chain.

Question

Quizplus · Accepted Answer

A company using a narrow target market is focusing on a specific group of customer segments, which aligns with a focus strategy rather than a broad or cost leadership strategy.

A Company Using a Narrow Target Market in Its Business