In order to meet and exceed customers' expectations over time, firms must:
A) constantly manipulate customers' perceptions of their needs.
B) answer the questions: who, what, when, where, how, and why as they apply to customers.
C) continuously improve, innovate, and upgrade their core competencies.
D) successfully defend their established core competencies from imitation by competitors.

Question

Quizplus · Accepted Answer

Continuously improving, innovating, and upgrading core competencies allows firms to adapt to changing customer needs and expectations, ensuring long-term satisfaction and competitive advantage.

In Order to Meet and Exceed Customers' Expectations Over Time