If Southwest Airlines' employees lost their high enthusiasm and commitment to the company:
A) the airline could continue without problems because its cost leadership strategy is dependent on its efficient internal procedures.
B) replacement employees could be hired from rival airlines that are laying off employees and easily be merged into the Southwest culture.
C) there would be no impact on Southwest's profitability because Southwest's customers value the low fares rather than being "entertained" by the employees.
D) Southwest would have lost one of its competitive advantages, and its performance would be threatened.

Question

Quizplus · Accepted Answer

Southwest Airlines' competitive advantage is partly due to its highly enthusiastic and committed employees, which contribute to its unique culture and customer service. Losing this would threaten its performance.

If Southwest Airlines' Employees Lost Their High Enthusiasm and Commitment