Before a firm decides what products to offer and what benefits and features they will have, it must determine all of the following EXCEPT:
A) who the firm should serve.
B) when the customers' needs should be satisfied.
C) what needs the firm should satisfy.
D) how to use core competencies to satisfy customer needs.

Question

Quizplus · Accepted Answer

The timing of when customers' needs should be satisfied is not a primary consideration before deciding on products and features. The focus is on who to serve, what needs to satisfy, and how to use competencies effectively.

Before a Firm Decides What Products to Offer and What