Which of the following statements is true?
A) As customer loyalty increases, customers are more sensitive to price increases.
B) Customer satisfaction has a positive relationship with firm profitability.
C) Customer loyalty is fragile and cannot reliably be considered a factor in firm success.
D) Customer loyalty is of importance only to firms using the differentiation strategy.

Question

Quizplus · Accepted Answer

Customer satisfaction often leads to repeat purchases and positive word-of-mouth, which can enhance firm profitability.

Which of the Following Statements Is True