Hyundai allows customers to return their cars if they lose their job within 12 months of purchase.Hyundai is engaged in which of the following aspects of managing customer relationships?
A) Who: Determining the Customers to Serve
B) What: Determining Which Customer Needs to Satisfy
C) How: Determining Core Competencies Necessary to Satisfy Customer Needs
D) When: Determining When to Satisfy Customer Needs

Question

Quizplus · Accepted Answer

Hyundai is focusing on satisfying a specific customer need by offering a return policy for those who lose their job, which addresses financial security concerns.

Hyundai Allows Customers to Return Their Cars If They Lose