The Resource-Based View of the Firm

The resource-based view of the firm:

A) emphasizes that it is difficult to achieve and sustain a competitive advantage based on resources alone.
B) argues that the industry environment has a stronger influence on firms' ability to implement strategies successfully than does the competitive environment.
C) calls for firms to focus on their homogeneous capabilities to compete against their rivals.
D) suggests that vision and mission are marketing messages not tied to strategic plans.