All of the following apply to comparison advertising EXCEPT:
A) companies may be sued by competitors for commercials that unfairly disparage that competitor's brand.
B) require substantiation of qualities for only your own brand.
C) the first comparison advertising used was in the 1930s by Chrysler, inviting customers to "try all three."
D) comparative advertising perceived as unfair by consumers may damage advertising in general.
E) it may inadvertently promote the competitors' brands.
Correct Answer:
Verified
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