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If You Are Contemplating a Name for a Product, Even

Question 21

Multiple Choice

If you are contemplating a name for a product, even though there is no single procedure that is best for all, the most logical first step would be to:


A) commission a legal search of registered names.
B) begin the name-generation process.
C) meet with senior management to discuss the direction of the company, its value, and image.
D) do a linguistic analysis to determine whether names will work well in foreign languages.
E) determine the stylistic components necessary.

Correct Answer:

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