Which of the following prompted companies to more widely use packaging as a promotional tool?
A) realization that the label alone would fulfill that role
B) the precedent set by Uneeda biscuit
C) dramatically lowered ad budgets during the depression of the 1930s
D) the lack of paper at the onset of World War II
E) the increased budget allocation for promotion of packaged goods
Correct Answer:
Verified
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