A local advertiser can effectively compete with national advertisers on the radio because of the reasonable cost of production.

Question

Quizplus · Accepted Answer

Local advertisers often have a limited budget, and radio advertising allows them to reach their target audience at a reasonable cost of production compared to other mediums. This allows them to effectively compete with national advertisers who may have larger budgets but may not be as targeted in their approach.

A Local Advertiser Can Effectively Compete with National Advertisers on the Radio