New and highly effective method of delivery that does NOT use polished or scripted commercials.
A) historical presence
B) word-of-mouth endorsement
C) station announcer
D) prerecorded commercial
E) live commercial
Correct Answer:
Verified
Q42: The basic ingredient of a radio commercial
Q43: A local advertiser can effectively compete with
Q44: Rather than words, sounds are the basic
Q45: The first step the advertiser or agency
Q46: If radio copywriters do their job well,
Q48: Software has changed audio technology dramatically since
Q49: A major advantage of a live commercial
Q50: According to award-winning creative director Tom Little,
Q51: Free recoding of station-read copy and the
Q52: In the 1950s, TV demonstrated its effectiveness
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