A major advantage of a live commercial is:
A) you never pay extra talent fees or higher rates to a live reader.
B) the reader cannot overlook key selling points from an accompanying fact sheet.
C) the announcer may be quite popular so the copy is even more credible.
D) there's always room for the local tie-in.
E) the personality would never forget the mandatory phrases.
Correct Answer:
Verified
Q44: Rather than words, sounds are the basic
Q45: The first step the advertiser or agency
Q46: If radio copywriters do their job well,
Q47: New and highly effective method of delivery
Q48: Software has changed audio technology dramatically since
Q50: According to award-winning creative director Tom Little,
Q51: Free recoding of station-read copy and the
Q52: In the 1950s, TV demonstrated its effectiveness
Q53: It is the primary duty of the
Q54: Because American consumers search for excuses to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents