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A Major Advantage of a Live Commercial Is

Question 49

Multiple Choice

A major advantage of a live commercial is:


A) you never pay extra talent fees or higher rates to a live reader.
B) the reader cannot overlook key selling points from an accompanying fact sheet.
C) the announcer may be quite popular so the copy is even more credible.
D) there's always room for the local tie-in.
E) the personality would never forget the mandatory phrases.

Correct Answer:

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