Just how important celebrities can be to an advertiser starts with the willingness to spend $20,000 for a diagnostic analysis of their personality that also provides information about how well they fit the service or product so their testimonial is credible.

Question

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This statement suggests that advertisers place a high value on celebrity endorsements and are willing to invest significant resources in determining the best fit for their brand.

Just How Important Celebrities Can Be to an Advertiser Starts