In the Competitive Stage, a Pioneer of a Newly Accepted

In the competitive stage, a pioneer of a newly accepted product usually:

A) faces diminishing growth in the product category.
B) has established an advantage of leadership that can give dominance in the market.
C) has not established the brand in the consumer's mind.
D) must cut back on advertising expenditures to remain competitive.
E) is a brand extension that may work.