When two organizations pool resources, know-how, rewards, and risk in order to produce and market a product, they are
A)establishing a coalition.
B)forming a strategic alliance.
C)engineering a business-to-business network.
D)outsourcing resources.
E)creating a boundaryless organization.

Question

Quizplus · Accepted Answer

A strategic alliance involves two or more organizations collaborating to share resources, knowledge, and risks to achieve a common goal, such as producing and marketing a product.

When Two Organizations Pool Resources, Know-How, Rewards, and Risk in Order