A factory in Europe has excess manufacturing capability and formally agrees to begin producing and distributing products for a U.S.-based company eager to build a presence in Europe. This is an example of
A)boundaryless organization structure.
B)strategic alliance.
C)business-to-customer (B2C)commerce.
D)business-to-business (B2B)commerce.
E)business-to-business (B2B)marketplace

Question

Quizplus · Accepted Answer

This scenario describes a strategic alliance, where two companies collaborate to leverage each other's strengths and capabilities to achieve mutual goals, such as expanding market presence.

A Factory in Europe Has Excess Manufacturing Capability and Formally