Rentals Plus recently implemented a customer relationship management (CRM)system that tracks wait times and end-of-call evaluations for customer service representatives. This is an example of a control that helps manage
A)efficiency.
B)quality.
C)technology.
D)customer responsiveness.
E)innovation.

Question

Quizplus · Accepted Answer

The CRM system tracks wait times and end-of-call evaluations, which are directly related to how quickly and effectively customer service representatives respond to customer needs, thus managing customer responsiveness.

Rentals Plus Recently Implemented a Customer Relationship Management (CRM)system That