A pharmaceutical company's Research and Development lab identified a new way to treat a disease, with expectations that it will improve patients' survival rates. This is an example of
A)value chain management.
B)quantum product innovation.
C)incremental product innovation.
D)incremental process innovation.
E)stage-gate product development.

Question

Quizplus · Accepted Answer

Quantum product innovation refers to a significant breakthrough or a new way of doing things, such as a novel treatment for a disease that can substantially improve outcomes.

A Pharmaceutical Company's Research and Development Lab Identified a New