Lumen, a manufacturer of theatre lighting, strives to improve the longevity and brightness of its lights by continuously changing designs and trying different combinations of component parts during manufacturing. This is an example of
A)quantum process innovation.
B)quantum product innovation.
C)incremental product innovation.
D)incremental process innovation.
E)process reengineering.

Question

Quizplus · Accepted Answer

This is an example of incremental product innovation because Lumen is making small, continuous improvements to its product (theatre lighting) to enhance its features such as longevity and brightness.

Lumen, a Manufacturer of Theatre Lighting, Strives to Improve the Longevity