After many years of distributing her clothing through a large chain of department stores, Georgia, a fashion designer, decides to open a boutique to exclusively sell her clothing directly to consumers. Georgia is following a(n)________ strategy.
A)unrelated diversification
B)backward vertical integration
C)forward vertical integration
D)concentration on a single industry
E)forward horizontal integration

Question

Quizplus · Accepted Answer

Forward vertical integration involves a company expanding its operations to include direct distribution or sales to consumers, which is what Georgia is doing by opening her own boutique.

After Many Years of Distributing Her Clothing Through a Large