An organization consistently invests above the industry average in research and development. As a result, it is able to offer exclusive product features although product pricing is higher to account for the additional investment. This organization is using a ________ strategy.
A)differentiation
B)low-cost
C)diversification
D)SWOT
E)high-cost

Question

Quizplus · Accepted Answer

The organization is using a differentiation strategy, which involves offering unique product features that justify a higher price, often supported by significant investment in research and development.

An Organization Consistently Invests Above the Industry Average in Research