A company that enters a new business area in order to leverage existing expertise and achieve synergy across the newly combined set of products is following a ________ strategy.
A)related diversification
B)international expansion
C)focused low-cost
D)concentration on a single industry
E)unrelated diversification

Question

Quizplus · Accepted Answer

Related diversification involves entering a new business area that is related to the company's existing operations, allowing the company to leverage its existing expertise and achieve synergy.

A Company That Enters a New Business Area in Order