Which term best describes the attempt by firms to distinguish their products from those of their competitors?

Question

Quizplus · Accepted Answer

Product differentiation is the term used to describe the attempt by firms to distinguish their products from those of their competitors. This can be achieved through various strategies, such as adding unique features, offering superior quality, or emphasizing the brand identity. The goal is to make the product more attractive to consumers and gain a competitive advantage in the market.

Which Term Best Describes the Attempt by Firms to Distinguish