Cell phone providers charge large fees if you cancel or transfer your service during the first two years, thus _____________ customers.
A) switching costs
B) creating entry barriers
C) locking out
D) locking in

Question

Quizplus · Accepted Answer

Cell phone providers charge fees to discourage customers from leaving, effectively "locking in" customers to their service for the duration of the contract.

Cell Phone Providers Charge Large Fees If You Cancel or Transfer