In comparing Wal- mart to Macy's, Wal- mart has chosen which competitive strategy?
A) low- cost
B) best- of- breed
C) differentiation
D) business process redesign

Name: In comparing Wal- mart to Macy's, Wal- mart has chosen which competitive strategy? A) low- cost B) best- of- breed C) differentiation D) business process redesign
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Question

Quizplus · Accepted Answer

Wal-mart has chosen a low-cost competitive strategy, focusing on offering products at lower prices than competitors to attract a broad customer base.

In Comparing Wal- Mart to Macy's, Wal- Mart Has Chosen