If a restaurateur's budget is large enough to interest an advertising agency, it is wise to:
A) listen to more than one agency's presentation.
B) make a hasty decision.
C) check the references of past and present clients of the agencies.
D) both A and C.
Correct Answer:
Verified
Q7: One of the key steps in setting
Q8: The advantages of direct mail include:
A) high
Q9: Effective merchandising can come from _ and
Q10: Promotion seeks to:
A) remind.
B) inform.
C) persuade.
D) all
Q11: _action can be taken to rejuvenate the
Q13: What are seven of the ten criteria
Q14: Some restaurants promote a happy hour with
Q15: Describe merchandising.
Q16: What are three of the five major
Q17: Two of the five major elements of
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